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Mail Stream: A Report on Incoming Direct Mail December 19, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Holiday Wishes Granted by Brylane Building on the success of its BrylaneHome Kitchen book, the multi-title specialty cataloger Brylane launched a new... |
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Mail Stream: A Report on Incoming Direct Mail December 16, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Caswell-Massey Aims for Men A recent mailing from the personal care cataloger Caswell-Massey pares down its merchandise mix to focus exclusively on men.... |
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Mail Stream: A Report on Incoming Direct Mail December 8, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline New Ergostyle Catalog Focuses on Good Design, Ease of Use Kessler McGuiness & Associates, a Massachusetts-based firm that specializes in far-reaching... |
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Mail Stream: A Report on Incoming Direct Mail November 26, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Smith & Wesson Launches Crossings Smith & Wesson, the handgun manufacturer founded in 1852, recently launched a new catalog chock-full of items which... |
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List and Database News November 20, 2003, DIRECT Newsline Off-Road Adventures Magazine home Improvement Enthusiasts Information on these active subscribers has been overlaid with demographic and lifestyle information... |
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Mail Stream: A Report on Incoming Direct Mail November 17, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Nautica Home Catalog Debuts Upscale sportswear brand Nautica recently launched a catalog of home furnishings and linens simply called Nautica Home.... |
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Mail Stream: A Report on Incoming Direct Mail November 10, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Debut Catalog From Linens-N-Things The first true catalog effort from Linens-N-Things recently arrived, trumpeting the convenience of home delivery over... |
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Mail Stream: A Report on Incoming Direct Mail November 3, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Hickey Freeman Presents the Well Dressed Very Young Man Do 6-year-olds need tuxedos? In launching the "His First" line for boys, upscale men's apparel... |
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Mail Stream: A Report on Incoming Direct Mail October 27, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Illuminations Lights Up the Halloween Season Candle and home decor retailer Illuminations gives its customers the opportunity to create a truly spooky... |
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Mail Stream: A Report on Incoming Direct Mail October 20, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Buy Three Shirts, Get a Tie Free In its Fall 2003 catalog, DeSantis Collection promotes its signature line of high-end men's apparel through an uncommonly... |
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MeritDirect looks to score with enhancements October 16, 2003, BtoB List company MeritDirect has added two database enhancement services to its MeritBase cooperative marketing database to provide... |
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DMA Sends Letter Against Do-Not-Spam List to Schumer October 16, 2003, Direct Newsline The Direct Marketing Association has sent a letter to Sen. Charles Schumer (D-NY) opposing his proposal for a national do-not-email registry... |
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Mail Stream: A Report on Incoming Direct Mail October 15, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Sony Style Presents VAIO The new 20-page Fall 2003 Sony Style is entirely devoted to Sony's VAIO line of computers and accessories, which offer cutting-edge... |
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Mail Stream: A Report on Incoming Direct Mail September 30, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Lands' End Kids Salutes "Born Heroes" For the fifth year in a row, Lands' End Kids highlights a few children who have made a difference in the world... |
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Mail Stream: A Report on Incoming Direct Mail September 22, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Prevention En Español's Herbal Drugstore Rodale's Prevention En Español introduced one of the publisher's natural health guidebooks to the Spanish market... |
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Mail Stream: A Report on Incoming Direct Mail September 16, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Newport News Takes Page From Fashion Magazines Value-priced women's apparel catalog Newport News recently tried its hand at fashion reporting with its... |
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Mail Stream: A Report on Incoming Direct Mail September 8, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Science Fiction Book Club Invites Adventure Landing in mailboxes across the galaxy, Bookspan's Science Fiction Book Club seeks to entice sci-fi, fantasy... |
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SMART HOMEOWNER EXPLORES THE GREAT INDOORS September 1, 2003, Circulation Management With the tagline of “Home Systems & Technology Explored,” Smart Homeowner is the equivalent of Wired for diehard home-improvement buffs, covering... |
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Mail Stream: A Report on Incoming Direct Mail August 28, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Gorsuch Bundles Up for Winter Although the winter season is a few months away, Gorsuch Ltd. is eagerly anticipating its first chill. The retailer of... |
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Mail Stream: A Report on Incoming Direct Mail August 25, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline TV Chef David Rosengarten Teams up with KCI A recent magalog and subscription offer from The Rosengarten Report, named for its noted TV chef and culinary... |
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Mail Stream: A Report on Incoming Direct Mail August 4, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Lance Armstrong Asks for Help On the heels of his triumphant fifth successive Tour de France victory, champion cyclist Lance Armstrong has a lot to... |
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News briefs/directmag.com August 1, 2003, Direct 7/10 IN A PACKED JOINT HEARING July 9, members of two House subcommittees listened to testimony from experts on all sides of the spam issue, including... |
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List Roundtable: The CLIENTS Speak August 1, 2003, Direct, Beth Negus Viveiros In our roundtable, brokers definitely weren't shy about speaking their minds. But what's on the minds of the people who really matter, the clients? Direct... |
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LIFETIME: DIRECT MAIL FOR WOMEN August 1, 2003, Circulation Management One of a handful of major magazine launches this year is the much-hyped print counterpart to the Lifetime Television network. Subtitled “Real Life,... |
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Mail Stream: A Report on Incoming Direct Mail July 29, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Critical Thinking for Kids Just because school's out for the summer, it doesn't mean that kids have to stop learning. The Critical Thinking Company, which... |
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Mail Stream: A Report on Incoming Direct Mail July 21, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Collections Etc. Gears Up for Fall Although summer remains in full swing, many catalogers have already launched into the upcoming fall season. A few... |
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Mail Stream: A Report on Incoming Direct Mail July 15, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline International Male is Muy Caliente! As the summer months heat up, fashion-conscious men looking for cool threads will find a ton of choices in the latest... |
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Paradysz Named 2003 List Leader July 8, 2003, DMNEWS, By Kristen Bremner, Senior Editor The Direct Marketing Association's List & Database Council yesterday named Chris Paradysz, CEO of ParadyszMatera Inc., New York, as the 2003 List Leader of the Year. |
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Paradysz Named DMA’s List Leader of the Year July 8, 2003, DIRECT Newsline Chris Paradysz, CEO of ParadyszMatera, has been named List Leader of the Year by the Direct Marketing Association’s List and Database Council. Paradysz... |
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Mail Stream: A Report on Incoming Direct Mail July 7, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Bottom Line Personal Revamps Magalog In its latest mailing, the consumer information newsletter Bottom Line Personal has given its long-running magalog... |
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NEW MAIL FROM NEW MOON July 1, 2003, Circulation Management In the crowded market of magazines for teen and pre-teen girls, New Moon Publishing stands out by speaking to girls — and their parents —... |
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FAMILY CIRCLE KEEPS SWEEPS, FOR NOW July 1, 2003, Circulation Management Using sweepstakes to promote magazines is such a rare occurrence these days that the latest promotion from Family Circle almost inspires nostalgia. The... |
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Mail Stream: A Report on Incoming Direct Mail July 1, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Venus Celebrates July Fourth With Patriotic Swimwear Does anything say "independence" better then a thong bikini? Perhaps, but in the latest edition of... |
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Mail Stream: A Report on Incoming Direct Mail June 23, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Cheerio from Savile Row Direct from London comes a stylish new catalog from The Savile Row Company offering "luxury British shirts at affordable prices."... |
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Mail Stream: A Report on Incoming Direct Mail June 16, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Down East Appeals to Summer Travelers "The Magazine of Maine" for nearly half a century, the venerable Down East hit the mail in May with a colorful... |
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Mail Stream: A Report on Incoming Direct Mail June 9, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Foundation Fulfills Dreams of Ill Adults Fulfilling the wishes of terminally ill children is a noble and heartrending endeavor, one that has made fundraisers... |
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Mail Stream: A Report on Incoming Direct Mail June 4, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Bebe Debuts Sporty Catalog The recently launched Bebe Sport catalog is an offshoot of the original Bebe brand best known for its fashion apparel for women.... |
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FOR SOME, BIGGER IS BETTER June 1, 2003, Circulation Management The word “Western” spurs to mind descriptors such as “expansive,” “majestic” and just plain “big.” No... |
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TIME OFFERS “KIDS” AS A VALUE-ADD June 1, 2003, Circulation Management One of the latest in Time's steady stream of monthly white #10 envelopes holds a youthful surprise between its gray security lining and preferred-pricing... |
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Mail Stream: A Report on Incoming Direct Mail May 27, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Miles Kimball's Summer Sale Book As has been tradition for several years now, the venerable cataloger Miles Kimball ("A Part of Your Life Since 1935")... |
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Mail Stream: A Report on Incoming Direct Mail May 20, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Motley Fool's Jester and MBNA The jubilant and colorful jester that has long been the mascot of The Motley Fool has made his way onto the front of a... |
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Mail Stream: A Report on Incoming Direct Mail May 11, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Pottery Barn Targets Hip Teens Williams-Sonoma's home furnishings and design catalog Pottery Barn first gave birth to Pottery Barn Kids. Now, its latest... |
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Paradysz Snares Hammacher Schlemmer May 5, 2003, DMNEWS ParadyszMatera, New York, was appointed exclusive list broker for upscale cataloger Hammacher Schlemmer... |
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Mail Stream: A Report on Incoming Direct Mail May 3, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Dinner's in the Mail with A La Zing The proprietors of Omaha Steaks have cooked up a new venture called A La Zing, created to ease the burden on busy... |
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Optimistic List Professionals See Aggressive Fall Mailing Season May 2, 2003, DMNEWS, By Kristen Bremner, Senior Editor After a relatively swift end to combat in Iraq, list professionals are taking stock of... |
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LET PROSPECTS BE THE JUDGE: MAILING SAMPLE ISSUES May 1, 2003, Circulation Management An old marketing adage is that successful campaigns sell sizzle rather than steak. This is certainly true of traditional subscription efforts, where creating... |
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Mail Stream: A Report on Incoming Direct Mail Apr 28, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Uncommon Goods, a New York-based company that offers a variety of modern, quirky home.... |
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Hammacher Schlemmer Picks ParadyszMatera to Handle Its List Brokerage Apr 28, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog.... |
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Mail Stream: A Report on Incoming Direct Mail Apr 18, 2003, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline American Girl Contest Popular kids publisher and doll maker American Girl recently introduced via direct mail a summer-long promotion that encourages... |
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Mail Stream: A Report on Incoming Direct Mail Apr 14, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline IMP’s New Famous-Photo Continuity Continuity specialist International Masters Publishers (IMP) has introduced a program dedicated to famous photographs.... |
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The Problem With E-Mail for Acquisition Apr 8, 2003, DMNEWS - By: Brian McFadden-DiNicola I get e-mails all the time about making e-mail direct marketing more effective. They usually have tips from some experts, focusing on mistakes to avoid... |
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Mail Stream: A Report on Incoming Direct Mail Apr 8, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Levenger’s Springtime Hues A good month before the vernal equinox, the Levenger catalog offered shoppers a floral-inspired array of pastel "Tools for... |
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NEWS FLASH FOR 20-SOMETHING WOMEN Apr 1, 2003, Circulation Management “Provocative” is the word to describe G+J USA Publishing's 6" × 9" charter package for Flash, a new title that covers “stars, style,... |
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THE ADVOCATE REVAMPS, OFFERS NEW LOW PRICE Apr 1, 2003, Circulation Management A late December mailing from The Advocate, the weekly national lesbian and gay newsmagazine, fulfilled two popular New Year's resolutions: slim down and... |
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Mail Stream: A Report on Incoming Direct Mail Mar 31, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Jean M: Something for Every Wedding The premiere catalog from Jean M Wedding Essentials is touted as having "everything you need for the wedding of your... |
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Mail Stream: A Report on Incoming Direct Mail Mar 24, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Footstar Mails First Action Playbook The inaugural Action Playbook catalog comes from the Footstar Corp., the footwear company behind the Footaction... |
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Mail Stream: A Report on Incoming Direct Mail Mar 17, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Abbey Blessings The first Abbey Blessings catalog is positioned for "Celebrating the Spirit in the Everyday" with a large and varied product selection.... |
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Mail Stream: A Report on Incoming Direct Mail Mar 12, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline The National D-Day Museum Needs You. The first promotion from The National D-Day Museum delivers "A Special Message To You From Former President George... |
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Mail Stream: A Report on Incoming Direct Mail Mar 4, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Golf Digest Players Club With a headline reading "Earn Free Golf, Play More and Pay Less!" the first mailing tracked from Golf Digest Players Club makes... |
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Nonprofit Conference Looks at Building Donations Despite Tight Budgets Mar 3, 2003, DMNEWS, By Kristen Bremner, Senior Editor WASHINGTON- Speakers at the Direct Marketing Association's Nonprofit Federation's 2003 Washington Nonprofit Conference discusses strategies last week for... |
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Nonprofit Conference Looks at Building Donations Despite Tight Budgets Feb 28, 2003, DMNEWS, By Kristen Bremner, Senior Editor WASHINGTON-It wasn't surprising given the economic climate that a session on donor acquisition strategies was... |
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List Firms Form a B-to-B Data Consortium Feb 24, 2003, DMNEWS, by Ray Schultz Direct Media Inc. has formed an alliance with three other list brokerage firms to market its cooperative business-to-business database.... |
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Mail Stream: A Report on Incoming Direct Mail Feb 20, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline The Military Book Club The Military Book Club from Doubleday recently mailed a new tabloid sized self-mailer promoting its membership club. Entitled "Warriors,"... |
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Mail Stream: A Report on Incoming Direct Mail Feb 13, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Mason Shoe It looks like women (and their feet) may be getting a lot more attention from the Mason Shoe Comfort Footwear catalog from now on. After 95... |
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What Effect Will War Have On DM? Feb 10, 2003, DMNEWS, By Kristen Bremner, Senior Editor NEW YORK -- Though mailers apparently have not changed their plans much yet, their list companies and agencies expect that a war with Iraq would have consequences on direct marketing efforts... |
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NYU Panel: DM Shines in Tough Economy Feb 6, 2003, DMNEWS, By Mickey Alam Khan, Senior Editor NEW YORK -- It is a sign of the times when a CEO says business for his agency group is good because the payroll was met last week... |
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Mail Stream: A Report on Incoming Direct Mail Feb 3, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Creative Girls Club All purpose crafts cataloger Annie's Attic is in the mail this year with a new continuity called Creative Girls Club, a program designed... |
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Mail Stream: A Report on Incoming Direct Mail Jan 27, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Mosaico Bookspan/Doubleday, the parent company of a varied roster of book clubs such as The Literary Guild, The Science Fiction Book Club and Black Expressions,... |
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Mail Stream: A Report on Incoming Direct Mail Jan 21, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Aireagal Catalog A new catalog has been tracked from Aireagal, a purveyor of apparel, house wares and gifts made in Ireland. With its recent Fall and... |
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Mail Stream: A Report on Incoming Direct Mail Jan 13, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline American Poets Project A direct mail brochure from The Library of America, also known as Literary Classics of the U.S., recently offered charter membership... |
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DM Club Speaker: Take Market Share in 2003 January 10, 2003, DMNEWS, By Kristen Bremner, Senior Editor NEW YORK -- "This is the year to take market share," according to a speaker at yesterday's well-attended Direct Marketing Club of New York luncheon here at the Yale Club.... |
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Mail Stream: A Report on Incoming Direct Mail Jan 6, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Gardener's Supply Company The purveyor of tools and accessories for the garden and home, Gardener's Supply Company, recently mailed the latest installment... |
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Mail Stream: A Report on Incoming Direct Mail Jan 6, 2003, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Columbia House Conventional marketing wisdom might suggest that membership-based companies focus their efforts on retaining existing members, using house... |
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SEEN IN THE MAIL: EARLY BIRD CATCHING THE RENEWALS FOR 16 HFM TITLES Jan 1, 2003, Circulation Management Some offers prove so powerful that they just beg to be rolled out across titles. And that's just what Hachette Filipacchi Media is doing with its new... |
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SEEN IN THE MAIL: TEEN VOGUE CHARTER MAILING HAS STYLE Jan 1, 2003, Circulation Management Teen Vogue's 5" × 7-1/2" invitation-style charter package, first mailed last fall, bears many tried-and-true hallmarks of the teen genre. It features... |
