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Mail Stream: A Report on Incoming Direct Mail December 27, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline To create awareness of its change to a full-size magazine, the former digest-sized TV Guide mailed two new promotions... |
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Mail Stream: A Report on Incoming Direct Mail December 19, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline While most catalogs mail special holiday editions, Coldwater Creek seems to have found a winning formula to encourage Christmas sales with its... |
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Mail Stream: A Report on Incoming Direct Mail December 9, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The newest season of fine quality men’s wear from Talbots arrived in mailboxes with something for almost every upscale male shopper... |
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FOCUS ON: PREMIUMS December 8, 2005, Fundraising Success Magazine by: Amy Koop Premiums are vital to many direct-mail, donor-acquisition programs. But address labels alone might not do the job... |
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Anthropologie Digs Out Unique Products, Internet Names to Fuel File Growth December 6, 2005, DMNEWS, By Kristen Bremner, Senior Editor An eclectic and distinctive product mix along with the addition of Web buyers to its list lifted the Anthropologie... |
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Mail Stream: A Report on Incoming Direct Mail December 5, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline With a roasted turkey and elegant dinnerware on its cover, the November 2005 catalog from 10 Crescent Lane welcomes the holidays without overdoing... |
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Market Snapshot: Food, glorious food catalogs December 1, 2005, Market Snapshot, By Sherry Chiger From soup to nuts — literally: If it's edible, it's sold via catalog. And apparently consumers have a healthy appetite for buying... |
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Mail Stream: A Report on Incoming Direct Mail November 28, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Oprah Winfrey graces the outside of a colorful 12" x 9" polywrap mailed to promote O, The Best of Oprah Magazine book series... |
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Mail Stream: A Report on Incoming Direct Mail November 21, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Two promotions from Every Day with Rachael Ray deliver the same bubbly personality as the Food Network chef whose name graces the brand new cooking magazine from Reader's Digest... |
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Mail Stream: A Report on Incoming Direct Mail November 14, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Although Gander Mountain lost the use of its name, logo and assorted trademarks for online and direct marketing sales... |
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Mail Stream: A Report on Incoming Direct Mail November 7, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline An early holiday book from gift cataloger Casual Living offers shoppers a new way to “Buy Fast. Feel Secure. Pay Later When You Shop with Bill Me Later®.”... |
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Market Snapshot: Read all about it--book, music, and video buyers November 1, 2005, Market Snapshot, By Sherry Chiger When you're talking about direct marketers of books, music, and video, Amazon.com is probably the first merchant that comes to mind... |
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Mail Stream: A Report on Incoming Direct Mail October 31, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Multichannel marketer Brookstone teams up with This Old House magazine to offer an incentive in a fall 2005 edition of its Hard to Find Tools catalog... |
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Mail Stream: A Report on Incoming Direct Mail October 24, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline October is Breast Cancer Awareness Month, so designated in order to shine a light on the importance of early detection, diagnosis and treatment of this... |
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Mail Stream: A Report on Incoming Direct Mail October 17, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Professional frame supplier Graphik Dimensions Ltd. plays up its PictureFrames.com domain name on two fall catalog covers... |
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Mail Stream: A Report on Incoming Direct Mail October 11, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The first full-color catalog from the family-owned and operated enterprise A Child's Dream Come True features 32 pages of "Natural crafts, toys and more... |
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Mail Stream: A Report on Incoming Direct Mail October 3, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Private-label fashion retailer and cataloger Chico's mailed a September book for "Soma," its new line of women's intimate apparel... |
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Market Snapshot: Arts and crafts and catalogs, oh my October 1, 2005, Market Snapshot, By Sherry Chiger The Craft & Hobby Association estimated in 2003 that in 80% of U.S. households at least one member participated in arts and crafts activities... |
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Mail Stream: A Report on Incoming Direct Mail February 7, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Big-box consumer electronics marketer Best Buy began targeting small... |
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Market Snapshot: Gardening catalogs weather the seasons February 1, 2005, Multichannel Merchant Although it's a relatively small niche market in the consumer catalog universe... |
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Mail Stream: A Report on Incoming Direct Mail January 31, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline While it's quickly becoming known as the tie maker of choice for political heavyweights... |
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Mail Stream: A Report on Incoming Direct Mail January 24, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The latest mailing from the Christopher Reeve Paralysis Foundation... |
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Mail Stream: A Report on Incoming Direct Mail January 18, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline VivaTerra, which translates to "living earth," recently launched... |
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Mail Stream: A Report on Incoming Direct Mail January 10, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Importing a diverse collection of upscale home accessories from... |
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Mail Stream: A Report on Incoming Direct Mail January 4, 2005, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Expanding its portfolio of specialty credit cards, American Express launched... |
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Market Snapshot January 1, 2005, Catalog Age Market Snapshot, based on data from New York-based media brokerage services firm ParadyszMatera... |
