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Guthy-Renker Selects ParadyszMatera for
Direct Mail Services
July 21, 2008 Guthy-Renker (Palm Desert, CA) is one of the world's largest direct response television companies. They are continuing to expand into other direct marketing channels and have selected ParadyszMatera as their direct mail.... Try inserts to track down teens/kids May 19, 2008, DMNews You might not immediately think of insert media as a youth marketing option – but experts say it can be a successful tactic if done right. Four experts offer some program possibilities.... 6 Good Reasons to Test Into Insert Media May 7, 2008, Target Marketing, by Britt Brouse Direct mailers now face the 2008 postal rate increases, in effect on May 12, along with heightened paper and production costs and a sluggish economy.... Ad Age names ParadyszMatera as Top US Marketing Services Agency May 5, 2008, AdvertisingAge TOP U.S.MARKETING SERVICES AGENCIES RANKED BY 2007 REVENUE FROM MARKETING SERVICES..... Membership Marketing February 25, 2008, DM News AARP is at the perfect age to relate to its 39 million members: After all, this year marks the 50th anniversary of the nation's largest membership.... FSI Blowout!! Citi, McD's Boosts Spends February 11, 2008, NewsFront, by Kenneth Hein Yes, the wad of coupons crammed into the Sunday paper is thicker-a lot thicker. Amid an increasingly rocky economy, marketers opted to.... For insert marketers, size matters January 28, 2008, DM News Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just as critical. Our expert panel weighs in on these elements.... DMA's Roast and Toast celebrates Kranjac, Erickson and Lenox December 7, 2007, DM News, by Cara Wood Collegial laughter was abundant at the Direct Marketing Association's Insert Media Council's Roast & Toast as industry leaders celebrated the year's end and its 2007 honorees Paulette Kranjac, founder, president and CEO of List Process Direct, Dennis Erikson, VP of insert and print media at Paradysz Matera and corporate honoree Lenox Group Inc.... Bind-in, blow-in universe down 3.5% November 5, 2007, DM News, by Cara Wood The active bind-in/blow-in program universe totaled 2.46 billion opportunities in the third quarter of this year, down 3.5% percent from the third... People in the News October 23, 2007, Direct Listline The Direct Marketing Association's Insert Media Council has named Paulette Kranjac, president and CEO of List Process Co. and Dennis Erickson, vice president... PIPs grew 14.6 percent in Q2: ParadyszMatera August 10, 2007, DM News, by Cara Wood The active package insert program (PIP) universe climbed to 365.5 million opportunities in the second quarter of 2007, up 14.6 percent from the second quarter... How inserts are faring in a changing catalog world July 27, 2007, DM News, by Cara Wood The recent increase in Standard mail rates has catalogers scrambling to cut costs to make up the difference. The question is, how has the ratehike affected the insert industry... The Insert Media and the Message July 3, 2007, Posted on Chief Marketer; Catalog Age, by Mark Del Franco Insert media - package inserts, bind-ins, blow-ins, and the like - have long been considered the ugly stepsister of prospecting methods. Onereason may be that response rates... Bind-in, blow-in universe steady at 2.5B in Q1 June 27, 2007, DM News, by Cara Wood The active bind-in/blow-in program universe totaled 2.5 billion opportunities in the first quarter of this year, up 20 percent from thefirst quarter... Package insert programs expand 9.1 percent in Q4 2006: ParadyszMatera index March 6, 2007, DM News, by Cara Wood ParadyszMatera index: The active package insert program universe climbed to 348.1 million opportunities in the fourth quarter of 2006, up 9.1 percent from fourth quarter 2005, according to the recently released MarketTrends... |
