Client: March of Dimes
Challenge: Declining direct mail universes
Solution: Apply innovative segmentation and list cost saving strategies
March of Dimes' goal is to save infants and young children through
health awareness and research. Their mission is not about marketing.
But March of Dimes is indeed an innovative fundraiser. They recognized
early on that direct mail solicitations not only generate financial support
for their cause, but also provide a vehicle for informing people - donors
and non-donors alike - of health issues vital to a young child's well-being.
In the aftermath of September 11th, health-related fundraisers did not see
the boom in donors that other fundraisers did. This, combined with the softened
economy and market saturation, have resulted in declining universes. During
these uncertain times, we've helped March of Dimes maintain their
donor base and increase donations.
How? By uncovering 33% additional mailing names through innovative segmentation
strategies and reducing list costs. This gave March of Dimes the
ability to target names that otherwise would not have met current P/L standards.
Even more important yet, we continue to be a strategic partner with March
of Dimes, helping to raise the necessary funds to help save young children's
lives. |
