Client: Taylor Gifts Catalog
Challenge: Create profitable opportunities that extend beyond a core
audience
Solution: Help establish two new catalog titles in the last 5 years
For 50 years Taylor Gifts Catalog has specialized in the sale of
housewares, home furnishings, and general merchandise to a broad audience.
In 1998, Taylor Gifts came to ParadyszMatera looking to expand their reach
by launching a new catalog, Get Organized.
Since then, we've worked with Taylor Gifts to quickly grow the Get Organized
title. It now generates roughly 50% of their company's total sales. In addition,
we've played an integral part in helping the Get Organized list double
in size from 120,000 names to 240,000 names.
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